Marketing Manager

DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser’s, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region.  Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions. 

SUMMARY: The Marketing Manager develops strategies and tactics to improve Feeser’s sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manger’s responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.  

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

• The strategic planning, direction, and execution of the company’s marketing goals and initiatives. This would include all marketing solutions and resources necessary to support the needs of the customers and internal teams.  

• The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.  

• Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.  

• Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.  

• Design a yearly marketing program for the company to include P&L and budget development.  

• Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.  

• Administer and track all negotiated marketing contracts, including resolving any issues that might occur.  

• Assist in analyzing vendors with respect to overall profitability.  

• Produce valuable and engaging content for our website and blog that attracts and coverts our target groups.  

• Build strategic relationships and partner with key industry players, agencies, and vendors.  

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.  

• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.  

• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.  

• Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.  

• Interview, hire, train and retain marketing staff.  

SKILLS REQUIRED: 

• Excellent customer service, interpersonal, communication, and mentoring skills.  

• Must be able to develop, communicate, and implement plans and to set and define goals.  

• Must have industry and segment knowledge and be able to interpret data.  

• Must have good time management, administration, and organizational skills.  

• Must have the ability to build relationships, network, and execute business practices.  

• Ability to develop solutions to problems by using ingenuity and innovation.  

• Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate, and motivate.  

• Solid knowledge of website analytics tools (e.g., Good, Analytics, WebTrends).  

• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.  

• A sense of aesthetics and a love for excellent copy.  

• Up to date with the latest trends and best practices in online marketing and measurement.  

• Ability to work unpredictable hours, including some evenings and weekends.  

• Excellent communication and decision-making skills.  

• Familiarity with online content marketing and social media development strategies.  

• Excellent written and verbal communication skills.  

• Proven experience developing marketing plans and campaigns.  

• Strong project management, multi-tasking, and decision-making skills.  

• Metrics-driven marketing mind with an eye for creativity.  

• Experience with marketing automation and CRM tools.  

• Strong event planning and cross-departmental collaboration skills.  

• Manage and promote vendor rebate and allowance programs, working closely with Purchasing and Sales.  

QUALIFICATIONS AND EXPERINCE:  

• A bachelor's degree in marketing, Business Administration, Communications, or a related field.  

• 10+ years in marketing and promotion. Prior experience in food distributor marketing is preferred but not required.  

• Experience managing vendor-driven marketing programs and trade programs.  

PHYSICAL REQUIREMENTS: 

• Remaining in a stationary position, often standing or sitting for prolonged periods. 

• Moving about accomplishing tasks or moving from one worksite to another.  

• Communicating with others to exchange information. 

• Repeating motions that may include the wrists, hands, and/or fingers.  

• Noisy environments.  

• Ability to physically stand, bend, squat, and lift equipment up to 20 pounds.  

• Must possess visual acuity, i.e., close, distance, and color vision, depth perception, and the ability to adjust.  

Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.